Jason Fladlien is an impatient copywriter. His copywriting goal is to create highly effective sales pages as quickly as possible and to enjoy the process to the point that he quivers with excitement at the mere thought of sitting down at the computer to whip up a sales page.
The results pretty much speak for themselves – you can’t swing a dead cat without banging into a sales page for one of Jason’s products. He’s created and sold quite a lot of products over the past two years. (Yes, believe it or not, Jason has only been a serious practitioner of copywriting for less than three years.) This guy is seriously prolific.
And guess what a lot of those products have been? Reports. Also known as Information Products or info products.
Free reports, inexpensive reports ($7, $17, $27), bonus reports, expensive reports ($47, $97 and up) – you name it, Jason’s likely created one. A lot of his products are in the copywriting, time management and Internet marketing niches. But before creating his own products (such as the 48 Hour Report package under review here) Jason did a fair amount of ghostwriting, which means that he’s worked in a number of other niches as well. So it’s no exaggeration to say that Jason knows a thing or two when it comes to the creation of information products. He’s “been there” and “done that” in spades.
But what you want to know is this: Is 48 Hour Report any good? Is it worth the investment of time and money? And will his approach work for you, even if you aren’t a successful, impatient copywriting dynamo?
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